Customer intimacy is an imperative for companies who are struggling with increasing commoditization of goods and services and an explosive growth in the channels of engagement. Digital organizations have a head start and have disrupted traditional customer interfaces to gain competitive advantage. As a result, organizations across industries are now exploring ways to energize the customer experience and fill the digital gap. This session will present practical ways in which leaders in digital customer experience are leveraging big data to harvest customer insights, create new business applications and enable digital transformation within sales and marketing.
Noura Panaritis, Sr. Director Enterprise Business Applications, JD Power and Assoicates